Influencer Marketing Strategy
Beis Influencer Marketing Strategy
Béis has quickly become a powerhouse in the travel and lifestyle space since its launch in 2018 by actress Shay Mitchell. Known for its blend of functionality, style, and authenticity, Béis reached $200 million in annual revenue by 2023. Shay Mitchell’s personal brand is deeply intertwined with Béis, as she frequently appears in social media content, explaining product features and showcasing real-life use cases during her travels. This direct connection has fostered strong customer loyalty and brand trust. Béis' playful, community-driven approach—including viral moments like employee challenges and personalized customer interactions—has created a brand personality that feels accessible and genuine.
Sales:
Béis’ authentic and interactive marketing strategies have been pivotal in driving its impressive sales growth. Viral social media moments, influencer partnerships, and user-generated content have consistently amplified brand visibility and consumer engagement. The relatable, stylish branding and focus on functionality have translated into strong product demand, both online and in retail locations. Béis’ ability to blend aspirational lifestyle marketing with practical product storytelling has helped convert social engagement into loyal customers and significant revenue.
Collaboration:
Béis strategically collaborates with influencers and creatives to expand its reach. In 2022, Béis partnered with supermodel Elsa Hosk on a limited-edition collection that combined fashion-forward designs with Béis' signature functionality. In 2024, Béis embraced influencer-driven marketing in a groundbreaking way when Senior Vice President Liz Money collaborated with Girlbosstown (Robyn DelMonte) after she pitched a viral Father’s Day campaign idea around the "airport dad" stereotype. Girlbosstown co-led the campaign production, which featured creators like menswear influencer Michael Justin and NFL player Isaac Christopher Rochell.
Additionally, Béis maintains ongoing partnerships with lifestyle influencers such as Courtney Cahoon, Clara Pierce, and Teresa Caruso, whose clean, relatable aesthetic aligns with Béis’ brand image. Beyond paid collaborations, Béis benefits from organic user-generated content, further strengthening its community-driven marketing approach. Through these strategic collaborations and influencer activations, Béis continues to amplify its brand awareness, authenticity, and customer loyalty.
Written By Heather Dinman