YEAT: "Breathe" Viral Song Integration

Background

YEAT, a rising musician and rapper, partnered with nowfluence to promote his latest single, “Breathe.” With a highly engaged fanbase and a growing presence in the music industry, YEAT needed a campaign that would organically amplify his song’s reach while driving direct streams on platforms like Spotify.

Challenge

In a competitive streaming landscape, breaking through the noise and driving engagement beyond passive listening is critical. YEAT wanted to integrate his music into authentic, everyday content, ensuring listeners discovered “Breathe” in a way that felt natural rather than forced.

To do this, nowfluence needed to leverage high-impact influencers who could creatively incorporate the song into their content while maintaining genuine audience engagement.

Execution & Results

nowfluence activated four mega influencers - @nonabayat, @mariavictoriatg, @avb.fit, and @savwright—on Instagram, using a story-driven approach to showcase how “Breathe” fit seamlessly into their daily lives. These influencers integrated the song into their fitness routines, personal moments, and lifestyle content, making it more than just a track - it became a soundtrack to their audience’s experiences.

The campaign delivered exceptional results:

• Over 2 million total impressions across all four influencers.

• A 6% swipe-up rate to stream “Breathe” on Spotify, surpassing industry benchmarks.

• A 35% spike in streams within 48 hours post-campaign.

• Exceptional cost efficiency with an average CPM (Cost Per Thousand Impressions) of $1.

• Increased brand favorability, with followers responding positively to the song’s seamless integration into influencer content.

Conclusion

By leveraging nowfluence’s influencer network and strategic campaign execution, YEAT successfully drove engagement, increased streams, and introduced “Breathe” to a wider audience in an organic, high-impact way.

This campaign proves that when influencer marketing is done right, music promotion can be both cost-effective and culturally relevant - seamlessly embedding songs into the moments that matter most to listeners.