Shark Ninja

Background

SharkNinja is one of the most trusted names in home and kitchen products across the United States, known for its innovation, quality, and design. In 2023, the company introduced its latest innovation - the Ninja Blast Portable Blender, designed to bring high-powered blending to active lifestyles.

To break into the fitness market, SharkNinja partnered with nowfluence to align the product launch with the routines and content of top-tier fitness influencers - showing how the Ninja Blast fits seamlessly into the on-the-go wellness lifestyle.

Challenge

The goal was to position the Ninja Blast Portable Blender not just as a kitchen gadget, but as a fitness essential - a must-have for smoothies, protein shakes, and pre-workout blends on the go. For this to land authentically, the product needed to be presented by a trusted voice in the fitness space, integrated into daily routines in a way that felt natural and useful.

Execution & Results

nowfluence activated a high-impact campaign with one of its exclusive fitness influencers, who produced 4 pieces of content across Instagram and TikTok. The content showcased how the Ninja Blast Portable Blender could easily be used at the gym, in the car, or anywhere fitness meets convenience.

The approach focused on:

• Authentic use-cases – Demonstrating real scenarios where the Ninja Blast solves common fitness and nutrition challenges.

• Lifestyle alignment – Blending seamlessly (literally and figuratively) into pre- and post-workout routines.

• Platform-native content – Designed to engage fitness audiences directly on TikTok and Instagram through relatable and aesthetic storytelling.

The campaign delivered:

• 600K+ direct views across content

• 5.1M+ followers reached

• Massive brand visibility within the fitness community during the product’s critical launch phase

Conclusion

With nowfluence’s creative strategy and talent pairing, SharkNinja successfully entered the fitness market with the Ninja Blast Portable Blender, driving awareness and product relevance in a space where convenience and performance matter most.

This campaign proves how targeted influencer integration can elevate a product launch, turning functional features into must-have lifestyle essentials.