Solaray x Nona Bayat

How an Organic Gut Health Integration Drove Trust on TikTok

Overview

Solaray, a leading U.S. brand in the vitamin and supplement space, partnered with wellness creator Nona Bayat for an organic TikTok integration focused on gut health education. Rather than executing a traditional influencer ad, Solaray chose a creator who already speaks credibly about digestive wellness, allowing the brand to integrate naturally into an existing conversation.

The campaign was executed end to end through nowfluence, ensuring a streamlined workflow, transparent approvals, and clear performance visibility.

About Solaray

Solaray is a well-established American supplement brand known for its high-quality vitamins, minerals, probiotics, omegas, and antioxidants. The brand supports multiple areas of health, including immunity, heart health, cognition, and overall wellness, with a strong reputation for science-backed formulations and consumer trust.

As competition in the supplement space continues to grow, Solaray focuses heavily on education-first marketing and authentic brand storytelling rather than aggressive promotion.

The Challenge

Solaray wanted to increase awareness and credibility around its prebiotic and probiotic products while maintaining a high level of trust with wellness-focused consumers.

The brand’s key challenges were:

• Avoiding overly scripted or promotional influencer content
• Finding a creator who already discusses gut health organically
• Ensuring transparency across approvals, execution, and performance
• Measuring the impact of an organic integration rather than a hard-sell campaign

Instead of running a one-off advertisement, Solaray aimed to become part of an ongoing gut health conversation on TikTok.

The Strategy

Solaray partnered with Nona Bayat, a wellness creator represented by nowfluence, who consistently educates her audience about digestive health, supplements, and daily wellness routines.

The strategy focused on organic influencer integration, where the product fits naturally into the creator’s lifestyle content. Because gut health is already a recurring theme across Nona’s profiles, the partnership felt authentic from the first frame.

Using the nowfluence platform, the campaign was managed end to end, including:

• Deliverables tracking and content approvals
• Creator collaboration and brand alignment
• Performance tracking and analytics

The priority was education and trust, not direct selling.

The Execution

Nona created a TikTok video centered on her morning routine, naturally incorporating Solaray’s supplement into a broader discussion about gut health. The video maintained her usual tone: informative, approachable, and experience-driven.

Rather than positioning Solaray as a sponsored product, the integration framed it as part of a real wellness routine, allowing the content to perform as native educational content instead of an advertisement.

All deliverables were submitted, reviewed, and approved directly within the nowfluence platform, enabling efficient communication and fast turnaround times for both brand and creator.

The Results

• Strong engagement driven by creator trust and topic relevance
• Meaningful brand exposure within a gut-health-focused TikTok audience
• Clear performance insights through nowfluence analytics
• Seamless campaign management with full transparency

The content resonated as authentic wellness education, generating genuine interest and conversation rather than passive ad consumption.

Why This Campaign Worked

Authentic creator and brand alignment

Nona already discusses gut health regularly, making the integration feel natural.

Organic integration over promotion

The product fits seamlessly into existing content themes and routines.

Education-first storytelling

Viewers responded more positively to informative content than traditional ads.

AI powered platform execution

nowfluence streamlined approvals, tracking, and reporting, reducing friction for both sides.

Conclusion

By partnering with the right creator and leveraging nowfluence’s AI-powered influencer marketing operating system, Solaray successfully executed an organic, trust-driven TikTok integration that aligned with both brand values and audience expectations.

This case study highlights how authentic creator partnerships combined with platform-driven execution can turn influencer marketing into a measurable, scalable performance channel, especially in highly competitive categories like supplements and wellness.