iStock by Getty Images

Understanding your audience is key when creating content, but it’s even more critical when promoting a product. At nowfluence, we recognize that these strategies often overlap - especially when the target demographic is content creators. This was the foundation of our successful partnership between iStock by Getty Images and Clark Gary, a tech influencer known for his expertise in AI-driven content creation.

Background

iStock, a subsidiary of Getty Images, is a leader in stock photography, providing affordable, royalty-free images, videos, vector illustrations, and audio to a global audience. Since its founding in 2000, iStock has built a reputation for delivering high-quality media assets tailored to content creators, marketers, and businesses.

Clark Gary, the founder of The Conversion Creator, has built a significant presence across TikTok and Instagram by showcasing how AI can enhance content creation. His audience - primarily content creators and digital marketers - turns to him for insights on maximizing efficiency and engagement using AI tools.

Challenge

iStock wanted to demonstrate how its vast media library could be a valuable resource for digital creators. The challenge was not just to raise awareness but to show real-world applications of iStock’s assets in content creation, making the brand more relevant to creators who rely on high-quality visuals.

Solution

nowfluence connected iStock with Clark Gary to create content that seamlessly integrated iStock’s visuals into creative workflows. The partnership focused on organic storytelling, with Clark demonstrating how iStock’s assets could be used to enhance video production and digital content.

Execution

• 2 Instagram Reels showcasing the integration of iStock’s visuals into content creation.

• 1 UGC video designed to highlight the ease of using iStock’s assets.

• Content launched on June 25th and July 9th, 2024, across Instagram and TikTok.

By leveraging nowfluence’s data-driven influencer matchmaking and campaign management tools, iStock ensured its message reached the right audience with authentic content that resonated.

Results

• Content posted: 2 Instagram Reels, 1 UGC video

• Platforms: Instagram, TikTok

• Direct views: 7.5K+

• Followers reached: 500K+

• Marketing spend saved: 25%

Conclusion

This campaign demonstrated how authentic influencer partnerships can drive engagement and brand awareness in the content creation space. By pairing iStock with an influencer whose audience values high-quality visual assets, nowfluence successfully positioned iStock as an essential tool for creators. The campaign’s performance reinforced the impact of organic content integration, proving that strategic influencer marketing can deliver real results.