Bloom: The Wellness Powerhouse Transforming Fitness with Greens & Energy Supplements

Bloom is a leading wellness brand known for its high-quality greens and energy supplements designed to support an active lifestyle. With over $100 million in annual revenue and a loyal customer base, Bloom has become a household name in the health and fitness space. Their flagship product, Bloom Greens & Superfoods, has dominated the market, consistently ranking among the top-selling greens supplements in major retailers like Target and Amazon.

At nowfluence, we help Bloom expand its reach by connecting the brand with the right influencers to drive awareness and engagement in the fitness community.

Challenge

To expand its reach in the fitness space, Bloom partnered with nowfluence to connect with influencers who could authentically introduce their products to the fitness community.

Solution:

nowfluence facilitated a long-term partnership between Bloom and Nona Bayat (7M+ followers), one of our exclusive female fitness influencers. Through her consistent, organic content, Nona helped educate her audience on the benefits of Bloom Greens, making it a recognizable name in the fitness community.

Following the success of this campaign, Bloom expanded its influencer strategy by bringing in Kiki (3M+ followers) to promote their new energy drink launch. Kiki’s content showcased how Bloom Energy fuels her workouts, helping her push past personal records and positioning the drink as an essential part of her fitness routine.

Through nowfluence’s technology - driven approach, we structured Kiki’s partnership into a cost-efficient collaboration that maximized performance. Rather than feeling like a traditional ad, her content seamlessly blended into her fitness journey, making it relatable and trustworthy for her followers.

Execution;

Through our technology-driven approach, we structured Kiki’s partnership with Bloom into a cost-efficient collaboration that maximized performance. For the launch, the content doesn't just feel like an ad, it blends seamlessly into her fitness journey, making it relatable and trustworthy for her followers.

Results:

The campaign has been a huge success. Kiki’s TikToks have consistently reeled in over 2 million views each, proving that the right influencer partnership can generate massive reach and engagement. By working with nowfluence, Bloom was able to scale their influencer marketing while keeping costs significantly lower than traditional agency deals.

Conclusion:

This partnership is a perfect example of how our tech-driven influencer strategy helps brands achieve high-impact results at a fraction of the cost. From Nona’s Bloom Wellness Greens promotion to Kiki’s Bloom Energy Drink launch, Bloom has leveraged our exclusive talent to build brand awareness in an authentic, scalable way.