nowfluence - Influencer Talent & Campaign Management

Background:

Tailor Brands is an all-in-one platform designed to help entrepreneurs launch and grow their businesses with custom logos, websites, business registrations, merchandise, and more. The platform simplifies the branding and operational setup process, making it a go-to resource for small business owners.

To showcase the ease and practicality of Tailor Brands, the company partnered with Clark Gary, a tech and business influencer known for helping creators and entrepreneurs optimize their workflows using digital tools. His engaged audience of business owners and content creators made him an ideal fit for promoting Tailor Brands’ Website Suite.

Challenge:

With a competitive landscape filled with website builders and branding tools, Tailor Brands needed to stand out by demonstrating real-world applications of its platform. The goal was to move beyond simple promotion and show entrepreneurs how to effectively use the service for their businesses.

Clark’s audience—many of whom are small business owners and digital entrepreneurs—provided the perfect demographic to highlight Tailor Brands’ value in a relatable and actionable way.

Execution & Results:

Clark created three pieces of content across Instagram, TikTok, and YouTube, walking his audience through how he uses Tailor Brands to build and streamline his online presence. His approach focused on:

• Authentic storytelling – Showcasing the step-by-step process of using Tailor Brands in real time.

• Educational content – Highlighting key features that simplify website creation and branding for entrepreneurs.

• Cross-platform engagement – Expanding Tailor Brands’ visibility by distributing content across multiple channels.

The campaign delivered impressive engagement, with over 200K direct views and 300K+ followers reached. By leveraging Clark’s credibility in the business and tech space, Tailor Brands achieved significant brand awareness and conversions while saving 30% on marketing spend compared to traditional advertising.

Conclusion:

nowfluence’s collaboration with Tailor Brands and Clark Gary demonstrates the power of influencer-led education in driving product adoption. By aligning with a creator whose audience directly benefits from Tailor Brands’ services, the campaign successfully showcased the platform’s real-world value, increased engagement, and positioned Tailor Brands as a go-to resource for entrepreneurs.

For brands looking to connect with small business owners and digital creators, this campaign proves that authentic, well-integrated influencer content drives meaningful business results.