Ninja x Nona Bayat

Background

Ninja is a category-defining brand in the kitchen appliance space, celebrated for its innovative, user-friendly products that simplify healthy living. From blenders to air fryers, Ninja empowers consumers to take control of their nutrition with ease and efficiency. As wellness culture continues to influence buying behavior, Ninja is doubling down on its commitment to products that support active, health-conscious lifestyles.

[https://www.ninjakitchen.com/]

Challenge

With the rise of on-the-go wellness and performance-based eating, Ninja sought to spotlight the Ninja Blast Max, a portable blender designed for high-performance nutrition on the move. The goal was to authentically introduce the product to a fitness-forward audience without interrupting their content experience. Ninja needed a trusted creator who could integrate the product into their daily routine in a way that felt effortless and real.

Solution

Ninja partnered with nowfluence to collaborate with Nona Bayat, a leading fitness and wellness creator with with 5.2M+ followers across platforms. Known for her clean eating recipes, daily fitness content, and motivational lifestyle, Nona was the perfect partner to feature the Ninja Blast Max. Her credibility in the fitness space made her the ideal choice to demonstrate how this product fits into a high-performance, on-the-go lifestyle.

Execution

The content centered around Nona using the Ninja Blast Max to make a high-protein smoothie as part of her regular wellness routine. Seamless integration was key: rather than feeling like an ad, the product appeared naturally within her lifestyle content. Nona showcased the blender's ease of use, portability, and power, demonstrating how it supports her post-workout recovery with nutritious, protein-packed smoothies made in seconds. The collaboration was executed smoothly and cost-efficiently through nowfluence's streamlined campaign process.

Results

The result? A truly organic win. The content reached over 1.6 million views on Instagram, and an additional 108k+ on TikTok, with strong engagement from viewers expressing genuine interest in the product. The campaign effectively positioned the Ninja Blast Max as a functional, stylish, and essential tool for health-conscious consumers on the move.

Conclusion

The Nona x Ninja partnership is a prime example of what happens when product and personality align. By working with nowfluence and leveraging Nona Bayat’s authentic voice, Ninja successfully reached a new generation of fitness-minded consumers. The seamless integration of the Ninja Blast Max into everyday wellness content delivered measurable awareness, relevance, and intent, without ever feeling like a hard sell.